Rei, a.k.a Callum Rei McDougall is a 21-year-old Hip Hop artist from Wellington, New Zealand.

Rei fell in love with rapping and producing during his 5 years singing in the Wellington College Chorale. This choirboy-turned-rapper has just finished his degree in Marketing and Te Reo Māori at Victoria University.

His music is strongly influenced by his bicultural identity, being a New Zealander of Pākehā (European) and Māori descent. This is represented through his Huia feather logo, which is a Māori symbol of mana (prestige) and rangatiratanga (chieftanship). He aims to create a global Hip Hop sound, which exhibits his South Pacific background and also transcends cultural barriers.

His music mixes elements of Hip Hop, Reggae, Dancehall and Future Bass. Rei’s self-produced album C.H.I.E.F was released in April 2015 and has already won the award for Best Māori Urban/Hip Hop/RnB album at the 2015 Waiata Māori Music Awards.

Rei says about his musical purpose, ‘I want people to know that they can be chiefs of their own environments, no matter who they are or where they come from. Hopefully my music can help them understand that’.

Now residing in Auckland, Rei’s combination of raw talent, ambition and relentless work ethic means he just might be the next big artist to come out of Aotearoa New Zealand.

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